Current Events

Wal-Mart has recently made a giant mistake with its Chinese outlets. The Chinese government caught Wal-Marts in the city of Chonqqing falsely advertising pork as organic. Officials ordered thirteen Wal-Marts in Chonqqing to close down for 15 days and fined the company $575,000 as punishment. Wal-Mart really hit a sore spot here because the Chinese people have recently started purchasing significantly more organic pork due to a different swine scandal. One of China’s largest meat processors was recently caught using pork from pigs raised with the harmful chemical clenbuterol. Wal-Mart addressed their mislabeling issue by sending a team to Chonqqing to initiate measures so that another issue of this sort does not occur.

            A perfect example of an up-and coming product line that is targeting a specific demographic is Little Black Dress Vodka. This new line, distributed by Brown-Forman, is following the same route as Skinnygirl Cocktails and targeting both the female and calorie conscious markets. This line set out on a mission to “design a brand all about women, accentuating ease and superb taste,” which is how the company plans to gain a competitive edge over vodka’s that advertise primarily for men (such as Ketel One). Their motto is “designed for women by women” and so far it has been working pretty well.

           

"China Orders Closure of 13 Wal-Marts for Selling Mislabeled Pork | China - Chinese Current Events ." World News, Current Events, Politics, Finances, Technology, Health, Lifestyle, Entertainment & More. N.p., n.d. Web. 5 Mar. 2012. <http://www.ihavenet.com/World-China-Orders-Closure-of-13-Wal-Marts-for-Selling-Mislabeled-Pork-AHN.html>.

sector. "Brown-Forman's Little Black Dress Vodka." Global beverage / drinks industry business news, information, insight and market research services. N.p., n.d. Web. 5 Mar. 2012. <http://www.just-