http://www.aboutmcdonalds.com/mcd/our_company.html
Sunday, February 26, 2012
Global Companies
McDonalds is the leading "global foodservice retailer with more than 33,000 local restaurants serving nearly 68 millions people in 119 countries each day" according to its website. McDonald's, although considered classically American by many, has also tailored its food to fit the countries that it resides in. For example, on McDonald's website you are able to click on the map and find a region of the world and see a menu that will generally be the same throughout that country. Because 80% of McDonalds restaurants are franchised, menus can be specialized and tailored to specific countries cultural and religious needs. This has been the key to McDonald's success around the world and has allowed it to keep expanding.
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An interesting question to the McDonalds franchisor may be asking whether you can be a franchisee with a menu dedicated to a different culture in the area where you want to open the store. For example, open a indian mcdonalds in the United States. Obviously this would not work from some places to another, but I would think that it could possibly attract more consumers if you offer two types of menus in one region (the actual region menu and an additional).
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