With the beverage industry, there is one company that has made great global impact on the world. After its discovery in 1886, Coca-Cola was able to distribute its brand and product to over 100 countries in the world. It's large growth was due to the smart decisions of marketing throughout their history. After other competitors started to imitate Coca-Cola, they started to create a unique bottle for themselves, which is now their simple. After that, they were able to go global through the American Troops during WWII, by supplying them with the "six pack" and promising that every man in uniform to get a bottle. This allowed them to penetrate through other countries and gain popularity.
http://heritage.coca-cola.com/timeline.swf
http://heritage.coca-cola.com/timeline.swf
This is a very interesting way of how they penetrated other countries markets. It would be interesting to explore if the company explored other expansions where American troops did not go, and if so how they became such a successful player in the industry.
ReplyDelete