Two
companies in the Food & Beverage industry that stand out because of their
Corporate Social Responsibility are Nestle and Heineken.
Heineken
is the seventh most corporately responsible company in the world by the Two
Tomorrows consultancy firm. They are tackling the question of corporate social
responsibility through their “Brewing a Better Future” Campaign. Heineken’s
ambition is to become the worlds greenest international brewer.
The
company is trying to achieve this ambition through three strategic imperatives:
to continuously improve the environmental impact of their brands and business,
empower their people and the communities in which they operate, and to
positively impact the role of beer in society.
Under
these three imperatives, Heineken has created 22 programs for corporate social
responsibility that they have categorized under six sustainable strategic initiatives:
Green Brewing, Green Commerce, Engaging Employees, HEINEKEN Cares, Responsible
Consumption, and Partnerships for Progress.
Heineken has also implemented
several large sustainability and socially conscious programs around the world.
For example, they developed the Heineken Africa Foundation to support the
improvement of health for people living in Sub-Saharan African communities by
financially supporting relevant health projects and health-related education.
Nestle
is constantly rated as one of the most socially responsible companies in the
world. Two Tomorrows considers Nestle to be the second most socially
responsible in the world.
In 2007, Nestle had a 1.22 percent
reduction of packaging materials that they used for bottled water, a 2.3
percent reduction in total energy use, a 3.16 percent reduction of greenhouse
gas emissions, and a 4.28 percent reduction of water withdrawal. Nestle also
recycled 86 percent of its solid waste from factories in 2007 and are
approaching an entirely recyclable environment soon. They are constantly
improving on these numbers and becoming more environmentally responsible every
year, and what helps the environment helps society.
Nestle also sponsors and develops a
number of socially beneficial programs worldwide. The most noted of these that
they have participated in recently is an effort to conserve water in Italy.
Nestle is engaging its tomato suppliers in the Piacenza and Parma regions of
Italy to attempt to reduce the use of water for irrigation on their farms. By
using solar-powered CropSense Soil Moisture Monitoring technology, farmers are
able to use an exact amount of water that their crops will need to prevent
excess. Since the induction of these practices, yields for tomatoes have nearly
doubled, the quality of the tomatoes (which is measured in sugar content) has
increased by 15 percent, and the water used to produce a ton of tomatoes has
decreased by 45 percent.
"Food
Politics » Corporate social responsibility: real or oxymoron?." Food
Politics. N.p., n.d. Web. 19 Feb. 2012.
<http://www.foodpolitics.com/2010/04/corporate-social-responsibility-real-or-oxymoron/>.
“Food
industry well-respected for CSR efforts: Survey." Food Ingredients -
Yeast, Sweeteners, Food fibers, Flavors. N.p., n.d. Web. 19 Feb. 2012.
<http://www.foodnavigator-usa.com/Business/Food-industry-well-respected-for-CSR-efforts-Survey>.
"Heineken
International Heineken Africa Foundation." Heineken International |
HEINEKEN is one of the world's great brewers and is committed to growth and
remaining independent.. N.p., n.d. Web. 19 Feb. 2012.
<http://www.heinekeninternational.com/heineken_africa_foundation.aspx>.
"Heineken
International Strategy." Heineken International | HEINEKEN is one of the
world's great brewers and is committed to growth and remaining independent..
N.p., n.d. Web. 19 Feb. 2012. <http://www.heinekeninternational.com/sustainability_strategy.aspx>.
"Unilever
comes out top in corporate responsibility rating." Food Ingredients &
Food Science - Additives, Flavours, Starch. N.p., n.d. Web. 19 Feb. 2012.
<http://www.foodnavigator.com/Financial-Industry/Unilever-comes-out-top-in-corporate-responsibility-rating>.
Question - who is Two Tomorrows?
ReplyDeleteAlso, when listing numerical facts in business writing, feel free to bullet them. In your paper, most of this information will appear in the appendix.
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ReplyDeleteI feel that this information will also strongly relate to the marketing blog that is due next week. Several different companies use the fact that they are more "green" to their benefit. For example, in benefit segmentation, people who care strongly about the benefits of having a green world will be more likely to buy these products because they feel that this matches their views.
ReplyDeleteI really like what both companies are doing, they are both big companies that are able to bot satisfy their customers with the great food they have, and also create a better world. But I want to ask, are there any specific projects they have that pertain to certain people? Is there a place where they like to focus on in particular?
ReplyDelete